Users will soon have a new feature that allows them to cut down on the quantity of AI-made videos appearing in their feeds. This step comes as the service disclosed that it now features over 1 billion AI videos.
Testing and Rollout
The new functionality is being tested over the next few weeks before a widespread launch. This shift aligns with a surge in content created by AI, driven by recent video-generation tools.
The Broader AI Trend
Studies have shown that approximately 10% of the most rapidly expanding channels on a popular video site only show clips produced artificially. A considerable share of this content is considered “AI slop”, a phrase for substandard, mass-produced content that is often illogical or surreal.
“We know from our community that many people like content produced via AI tools, ranging from digital art to informative clips, and we want to provide users the ability to adjust the amount of that, depending on their own choices,” stated a company executive.
AI on the Platform
TikTok announced that there are now 1.3 billion videos on its network identified as AI-generated. In total, over 100 m media items are added to the app every day, making clips made by AI a limited portion of its overall inventory.
User Control Features
Viewers will be in a position to decrease or raise the amount of artificial media they watch by using the topic control setting in the app and selecting AI-made media. Additional categories that can already be modified under the filter cover news, clothing, cosmetics, and choreography.
AI Disclosure Rules
The platform’s guidelines require creators to identify “realistic” artificially created content, and it prohibits malicious AI impersonations of celebrities or crisis events. Any realistic artificial content that is unmarked can be taken down under its community policies.
Furthermore, the platform will from now on add an artificially created watermark to content produced via its built-in AI features, or identified by an cross-platform project for spotting artificial media. This action is designed to help prevent users from seeking to circumvent the tagging system.
AI Literacy Programs
The company is additionally introducing a $2 million awareness program for professionals and institutions to develop learning resources about ethical AI use. This project will support non-profit groups specializing in teaching coding and technology.
Moderation Strategy
The platform has supported its moderation strategy, amid controversy over intentions to lay off numerous review team members in the United Kingdom. The company is expected to eliminate 439 jobs in its user protection department in its British office, with trade unions and internet security professionals voicing alarm that staff are being displaced by automated systems.
A company official clarified that people-led review would remain essential, but automated tools can protect employees by removing the most distressing content ahead of it gets reviewed by staff. The company reported a 76% decrease in shocking and graphic content reviewed by safety staff over the past year due to intervention by its machine learning processes.
“We think that it’s essential to integrate humans and technology to ensure user safety,” the official commented. “We’ll have staff as integral to the approach, but we additionally believe it’s highly necessary to limit contact with dangerous material as quickly as possible, which is where a significant AI assistance is really helping us operate efficiently.”
